Mohawk Industries is a leading global manufacturer of residential and commercial flooring, including carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring.
Mohawk Industries has operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
Residential and commercial flooring products.
Create a competitive advantage for Mohawk tile and stone products by providing a unique “concept selling” environment.
Mohawk Industries wanted to capitalize on the growing consumer love affair with stone and tile – particularly in the Florida market – but was finding it difficult to secure and maintain an exclusive and high impact presence for its tile and stone products within Retail Flooring Dealer showrooms.
Marketing Alternatives developed and produced the Mohawk Tile Bottega program – a turnkey store-within-a-store merchandising concept that is supported with a variety of value-added marketing elements – to gain a commanding presence within the flooring dealer store as well as secure their loyalty to Mohawk. Marketing Alternatives also created the sell-in concept and materials that were used to approach flooring dealers with the opportunity to become Mohawk Tile Bottega retailers.
Value-Added Retailer Support Components include: Grand Opening Promo Kit, Customer Satisfaction Program, Exclusive New Product Introductions, Retailer Website, Semi-Annual Tile Bottega Retailer Roundtables, New Mover Direct Marketing Support, Retail Sales Training, Print/Broadcast Advertising Support, Seasonal Promotions, Retailer Resource Program.
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