Metroflor Corp. is a leading provider of Luxury Vinyl Tile and Commercial Resilient Sheet Flooring, headquartered in Norwalk, CT with Customer Service operations in Calhoun, GA.
North America (U.S. and Canada)
Residential and commercial flooring.
Provide a solution for merchandising multiple product lines within a single, compact footprint.
When Metroflor Corporation began planning for the launch of a new product line – Engage Flooring – the company partnered with MAI for assistance in developing a variety of support materials, including merchandising concepts. Specific criteria for the merchandising unit included:
MAI worked with its structural design resources to develop a merchandising concept that would meet all of Metroflor’s requirements. The resulting unit is a streamlined wire rack system that presents 30 SKUs in less than seven square feet of floor space. The design also accommodates ample header and footer graphic space which allows Metroflor to romance its products and provide basic information for consumers. By tapping into its global vendor network, MAI was also able to deliver the unit at a price point that satisfied Metroflor’s needs. The merchandising unit has been a resounding success with Metroflor distributors and retailers alike. More than 4,000 units have been produced, as well as four different header/footer graphic variations to accommodate various product lines.
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