Mohawk Industries is a leading global manufacturer of residential and commercial flooring, including carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring.
Mohawk Industries has operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
Residential and commercial flooring products.
Create a competitive advantage for Mohawk tile and stone products by providing a unique “concept selling” environment.
The Mohawk Tile Bottega program embodies a 1,000 square foot “store-within-a-store” that includes a variety of merchandising displays, graphics and signage. Initially launched in Florida with a select group of independent flooring retailers, the success of the Tile Bottega program hinged upon Marketing Alternatives’ ability to provide:
Marketing Alternatives worked directly with Mohawk marketing management to establish program objectives and parameters. Upon arriving at a clearly defined “picture” of what the Mohawk Tile Bottega program would represent, the team assembled myriad resources to deliver an integrated program management solution that included: