Shopify reports that nearly 82% of shoppers research on their smartphones before they make an online purchase. It is precisely statistics like these that make businesses utilize eCommerce to derive critical insights on details such as consumer buying behavior, how they use their smartphones to purchase online, how frequently they purchase, and the geographical locations from which they initiate purchases.
Experts predict that by the year 2021, mobile eCommerce will dominate the rest of the industries. It is thus important for businesses to develop mobile eCommerce strategies to ensure success and, probably more important, avoid being left behind.
Mobile eCommerce has been categorized into 3 broad categories:
In 2017, mobile eCommerce projected sales represented 34.5% of the total sales incurred by eCommerce purchases. This figure has been growing exponentially since then. From mobile money transfers, mobile banking, contactless, and in-app payments to location-based services, mobile marketing, electronic boarding passes, and digital content purchases, Mobile eCommerce has been evolving significantly. Some of the major advantages of using Mobile eCommerce for business include:
Anticipating shoppers who use their smartphones to purchase is the key to a successful mobile eCommerce strategy. Thus, your strategy must perform the following:
A fast loading website and a mobile application will maintain customer interest and interaction until a purchase is done. Studies show that 40% of smartphone and tablet users abandon their devices in case of a slow-loading website or mobile application. Additionally, optimize your breakpoints by sizing images accurately and compressing them if required for improved mobile-customer experience.
Mobile-optimized checkouts have made it simpler for users. Speeding up the checkout process without making the user spend more time on the pages with reduced clicks, pages, field options, and screen taps are effective Mobile eCommerce strategies that will work for your business.
According to Shopify studies, 55% of users have bought products they have viewed on social media. Integrating social media with your Mobile eCommerce platform is thus an effective strategy to increase sales, brand value, as well as improve traffic to your business website. For instance, Instagram and Facebook posts on exclusive products push more customers to visit the brand’s website more often, thus increasing traffic and sales of your business.
To create an effective Mobile eCommerce strategy for your business, it is crucial to understand the audience, their buying patterns, and their specific requirements on a geographic basis as well. By 2021, mobile ecommerce will constitute 54% of all ecommerce sales (and 15% of total retail sales, as we mentioned before). It is time to become mobile-first today.
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