Wilsonart Flooring was one of the first laminate flooring brands to be manufactured in the U.S. Its parent company Wilsonart LLC is a leading manufacturer and distributor of High Pressure Laminates and other engineered surfaces.
Engineer the launch of a new Red Label collection – from logo and merchandising development through drop shipping of launch kits to 4,000+ retailers.
Wilsonart Flooring needed to launch a new collection of laminate flooring products to distributors, retailers – and, ultimately, consumers – in a way that would position them as being “the best” in terms of style and design when compared to the company’s other product lines.
Marketing Alternatives created Red Label to position the new products as “high-end, exclusive designs” unlike any other laminate flooring products currently available. The concept and name for this new collection of products – as well as the logo Marketing Alternatives designed – were modeled after high-end designer labels used in clothing lines.
Red Label was enthusiastically received by Wilsonart Flooring distributors and retailers alike. More than 4,000 display units drop shipped direct to distributor locations in the first three months of the program and Wilsonart Flooring continues to receive rave reviews from the field on everything from the sell-in kit to the brochure.