Dubuque County Right to Life is a non-profit, non-sectarian, educational organization dedicated to preserving and fostering respect for human life from conception to natural death.
Dubuque County, IA
Educational programs for schools and community groups
Quantify awareness levels and perceptions of Planned Parenthood.
Develop an impartial survey to address an emotionally charged topic without revealing the survey’s sponsor. Additionally, this initiative needed to quantify the awareness level and image of Planned Parenthood within the community. The research findings were ultimately used to help shape the ensuing advertising campaign.
Marketing Alternatives recognized the importance of conducting an impartial data collection effort that elicited honest responses and maximized the integrity of the sampling methodology.
A total of 400 interviews were ultimately completed to ensure a sampling error of less than five percent (5%). Our responsibilities included: