Kohler’s American Club Resort is recognized as a Forbes Five-Star destination. It is one of only 76 worldwide and the only one in the state of Wisconsin. The American Club has also earned the AAA Five Diamond Award for 28 consecutive years.
Resort and corporate hospitality
Generate qualified leads for off-season corporate bookings at the American Club Resort Hotel.
Kohler Hospitality engaged with MAI to develop an outbound program to generate qualified leads for off season (November through April) corporate bookings at the American Club Resort Hotel. Part of the initial process involved identifying appropriate databases to fit Kohler’s criteria: companies with $50mm+ annual revenues located within Illinois, Wisconsin and Michigan.
MAI researched the various list options that were available to meet Kohler’s specific criteria and ultimately procured a database of approximately 7,000 potential prospects. Working with Kohler, MAI developed the outbound scripting that would be used to:
MAI’s team was successful in generating 256 pre-qualified leads which were transferred to Kohler’s internal sales team for follow up. Of those leads, slightly more than 18% were deemed to be “A” and “B” leads and resulted in either proposals being submitted and/or promises of future business.