Understanding the Value of 2D Barcodes

Understanding the Value of 2D Barcodes

Barcodes have become excellent game changers in different industries, regardless of whether they are large or small. Though 1D barcodes are used widely, they have lost their sheen due to their inability to meet the ever-increasing demands of e-commerce. With the introduction of 2D barcodes, this situation has changed for the better. While traditional 1D barcodes can contain limited information (the equivalent of about 20 characters), 2D barcodes can store around 4,000 characters. A majority of the 2D barcodes can be decoded using mobile devices equipped with basic cameras. According to Brand Vinson, the product marketing manager of Wasp Barcode Technologies, “The biggest breakthrough in barcode technology has been the invention of 2D barcodes and camera-based 2D image readers.”

How 2D Barcodes Improve Business Operations

Here are some examples of how 2D barcodes are being used effectively in different business sectors.

1. Identifying Patients

Today, the 2D barcodes are used widely in the field of medical care. In fact, the distinctive 2D barcode labels play an important role in taking care of patient rights and ensuring quality services.

2. Creating Fascinating Marketing Experiences

The 2D barcodes are widely used as marketing tools. In fact, QR codes, which are a kind of 2D barcode, are used in major advertising campaigns to create an engaging experience for consumers. In other words, they help consumers connect positively with the products.

3. Managing and Tracking Inventory

While 1D barcodes work well in grocery stores and other retail environments, it may not be the case with small business owners that need to improve their operations on a continuous basis to compete with larger players in the market. The 2D barcodes allow the addition of more information in the code such as quantity, price, web address, image, and the like.

In fact, 2D barcodes could be used to track inventory efficiently. With the help of an omni-directional barcode scanner, you can scan from any direction and obtain information about serial number, part number, etc. If there is an efficient tracking inventory system in place, it would help in the effective utilization of resources and time for the company.

Advantages of 2D Barcodes

Barcodes and scanners offer a multitude of benefits. Some of the advantages specific to 2D barcodes are:

• Higher Productivity

One of the advantages of 2D barcodes is that you need not write the UPC (Universal Product Code) details and manually update the inventory information as products are purchased. Further, price changes can be updated instantly.

• Business Intelligence

Analyzing the current market trends and the evolving demand patterns becomes easier and more accurate when digital tools like 2D barcodes are employed.

• Improved Accuracy

Barcode scanners empowered with laser technology help eliminate human errors when used in scanning and updating the status of assets. According to the State of Small Business Report, around 43% of small businesses either utilized a manual system for tracking inventory management or did not even care to track inventory altogether.

• Cost Savings

Bar codes play an important role in inventory management as they facilitate ‘just-in-time’ inventory which enables businesses to stock the shelves sufficiently and eliminate the additional costs of procuring goods every now and then.

Different Kinds of 2D Barcodes

QR Codes

These codes are black and white, machine-readable squares that are typically used to store photos, URLs, and similar data. QR codes are popular as they are easily read by devices like smart phones, barcode scanners, etc.

PDF417 Codes

Though these codes are more or less similar to traditional barcodes, they can be used to encode numbers, texts, files, and small bytes of information.

Data Matrix Codes

These modes are available in square modules and are capable of encoding letters, numbers, GSI data, etc.

In short, upgrading to 2D barcodes is worth the effort, considering their ability to handle complex data, as compared to their 1D counterparts.

Read more: How Digital Barcode Reader Technology Improves Supply Chain Logistics

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