“Smart” devices have created a whole new genre of customers who love speed. With one click of a button, consumers can review multiple products with similar features, along with their associated costs, delivery options and reviews from other consumers who have purchased those products.
This access to unbiased information has not only caused a shift in the way consumers buy, it has also forced many businesses to shift their business strategies. Many traditional businesses and established brands are moving from conservative shop-centric or geography-focused sales toward more customer-centric online sales. In fact, online retail sales are projected to increase to $2,489 trillion worldwide by 2018.
It is crucial to understand the customer’s perspective of their online shopping experiences. The basic minimum standards for earning the customer’s loyalty include:
By employing an efficient third party logistics partner, brands can ensure these features are included as part of their service to customers.
In bygone eras, businesses controlled all of their own fulfillment activities – warehousing, transportation, inventory management and administrative tasks. Today, third party logistics (3PL) companies do a lot more than just picking up a product from the shipper/brand’s location to the buyer’s location. The 2017 21st Annual Third-Party Logistics Study shows that third-party logistics providers have become meaningful strategic business partners that add value and improve the overall customer experience.
The key to customer satisfaction is when brands can consistently deliver quality goods in good condition within the promised time-frame. If the business appoints a 3PL partner, this can be done smoothly.
To know more about MAI's expertise in contact center and fulfillment services, please drop in an email now!