Competition is increasing every day! Consumers want products and services delivered to their homes or offices, ordered via the communications channel of their choice. This has led to a boom in the e-commerce industry with virtual companies replacing traditional brick-and-mortar shops with one-stop shopping convenience, courtesy of the internet.
With manufacturers and retailers all vying to find a place in the e-space, companies are quickly learning to serve customers through multiple channels, using multiple distribution structures and different strategies for fulfillment services.
Fulfillment centers allow e-commerce companies to outsource their warehousing and shipping operations warehouses to professional fulfillment service providers and establish agreed upon performance standards to satisfy customer requirements. This offers e-commerce company management the opportunity to concentrate on the bigger picture without worrying about the fulfillment of customer orders. In many cases, it is also faster, cheaper and easier to outsource your fulfillment to the experts.
But is there a master strategy for managing all fulfillment? There are several challenges that one faces when dealing with multi-channel internet retailers and traditional retailers as they have different demand drivers. When you are looking at multi-channel fulfillment, there are several factors that will be encountered such as excess warehouse space, surplus inventory, trouble with data management, etc. These issues arise because companies do not have the perfect strategy for multi-channel fulfillment yet.
When you decide to outsource fulfillment, make sure your business process outsourcing partner (BPO) has the resources to meet requirements specific to your business and can provide on time support for the multi-channel business that you are running.
At the end of the day, supreme customer satisfaction is the key to the success of your company. When you decide to outsource your multi-channel fulfillment requirements, ensure that you research your prospective partner well. Incorporate the best practices in order to have an efficient inventory management system, data management system and flawless customer service.
The rise of multi-channel retail has led to increase in the challenges and opportunities in this industry. The ones who are able to overcome these obstacles succeed in their business.
MAI follows the best strategic fulfillment practices in the industry. Those who realize fulfillment is a powerful secret weapon, and outsource their fulfilment requirements to partners like MAI, can concentrate on the growth of their business and surpass the competition.
To know more about MAI's expertise in contact center and fulfillment services, please drop in an email now!