Successful e-commerce retailers treat the holiday shopping season as a continuous process that involves ongoing planning and preparation well before a holiday season begins. Let’s look at some of the challenges e-retailers will face as the calendar marches toward Black Friday 2017 and what preparations should be made to achieve the desired results.
The biggest online holiday shopping days for 2017 include Green Monday (November 27), Black Friday (November 24), Cyber Monday (November 27) and Free Shipping Day (December 15).
These four days are considered the Super Bowl of eCommerce and account for a large percentage of total e-tailer sales during the holiday season. Following are some suggestions and general guidelines for preparing and executing a successful holiday season: